The main theme of “price war”
The price war has always been the main theme of the two wheeled electric vehicle market https://www.qianxinmotor.com/2000w-72v-classic-ckd-electric-scooter-with-removable-lithium-battery-product/. The reporter noticed that since 2014, leading manufacturers represented by Yadea have launched three price wars, especially when Yadea went public on the Hong Kong stock market in 2016, shouting the slogan of “reducing prices of all models by 30%” and reaching its peak in 2020. At that time, the overall average price reductions for Yadi, Emma, and Xiaoniu products were 11.40%, 11.72%, and 17.57%, respectively.
The reason for the fierce price war ultimately lies in the issue of sales volume. In this regard, New Japan stated that the income growth of middle and low-income groups is weak, which has affected the industry’s prosperity. In addition, the promotion of regional exchange of new national standards is weak, leading to a decline in overall product demand in the first half of this year, further intensifying the fierce competition in the industry. Some enterprises have adopted more intense price competition measures.
Accelerate the pace of going out to sea
In recent years, China’s new energy industry has accelerated its pace of going global. Not only are electric vehicles sweeping overseas, but two wheeled electric vehicles are also experiencing a wave of going global.
According to the “Electric Two wheeled Vehicle Market Information Report” released by research firm Market Re research Fund, the market size of two wheeled electric vehicles will exceed 100 billion US dollars (about 700 billion yuan) by 2030, with a compound annual growth rate of 34.57% from 2022 to 2030. This will be a new opportunity for Chinese two wheeled electric vehicle enterprises.
An Anxin Securities research report also believes that there are significant opportunities for two wheeled electric vehicles in the Southeast Asian market, mainly because motorcycles widely used in Southeast Asia currently have many problems, including high noise pollution from fuel powered motorcycles, insufficient gasoline combustion leading to air pollution, and excessive speed easily causing more serious traffic accidents.
At the same time, many Southeast Asian countries have also begun to introduce policy guidance for motorcycle electrification. For example, in 2023, the Indonesian government will allocate 1.7 trillion Indonesian rupiah (approximately 790 million RMB) to provide subsidies for 250000 electric motorcycles, including 200000 new electric motorcycles and 50000 fuel modified electric motorcycles. Each electric motorcycle will receive a subsidy of 7 million Indonesian rupiah (approximately 3200 RMB).
Post time: Nov-29-2023